The Middle Feast:
THE GREAT FOOD TRUCK RACE WINNER DEBUTS IN LOS ANGELES
“The Great Food Truck Race” and their season 5 winner is a trio of hopeful Israelis who brought us their mobile food truck concept called,“The Middle Feast.” Get it? The Middle East (Feast)? Born in Los Angeles, Tommy (the idea guy) was already a chef and restaurant entrepreneur before the reality show but when his latest place fell on hard times he decided to re-invent himself with an economical food truck idea.Why not bring authentic middle eastern food to Los Angeles on a food truck? He had a catchy name already. So he recruited his best friend Arkadi and his loyal sister Hilla to complete his dream team and they applied for and were accepted as a participant on “The Great Food Truck Race.” Well fast forward to today, and we have our winner!
Our Story, Our Brand Our Vision
When Tommy had a vision of opening his own food truck, he wanted to bring the colorful food of the middle east and giving it a twist from the Asian and Mexican kitchen. Together wIth his sister Hilla and friend Arkadi, the idea was born. The trio found out that they work great together as a team and succeed to bring the unique flavors of the Mediterranean cuisine to the streets all around the USA. www.themiddlefeastfoodtruck.com
GET READY FOR THE BITE OF YOUR LIFE. THE ME SO HUNGRY FOOD TRUCK WAS CREATED BY A TOP CHEF AND TEAM OF WESTSIDE “FOODIES” WHO ARE COMMITTED TO BRINGING QUALITY GOURMET FOOD TO THE MASSES WITHOUT THE GOURMET PRICE. USING ONLY FRESH HIGH-QUALITY INGREDIENTS, ME SO HUNGRY SERVES UP A FUSION OF WORLD FLAVORS THAT PACK A MONSTER-SIZED PUNCH. WHETHER YOU’RE ON THE HUNT FOR THE CITY’S BEST MARINATED SHORT RIB SLIDER, OR SWEET POTATO FRIES, YOU’LL COME TO EXPECT THE UNEXPECTED FROM ME SO HUNGRY. WE’RE EXPERTS IN DELIVERING THE “SNEAK ATTACK”: BOLD FLAVORS, FIERY SAUCES, UNLIKELY COMBINATIONS, AND NEW “FOODIE” SPECIALS FOR OUR DEDICATED FOLLOWERS. THE MONSTER TWIST? WE CHANGE OUR MENU SEASONALLY. LIKE MANY OF THE WORLD’S FINEST RESTAURANTS, OUR REGULARLY CHANGING MENUS ENSURE THAT ONLY THE HIGHEST QUALITY AND FRESHEST INGREDIENTS ARE USED IN OUR MONSTER DISHES. OUR FOOD IS MADE TO ORDER-AND YOU KNOW WHAT THAT MEANS. YOU BEST BRING YOUR APPETITE FOR FRESH GOURMET STREET FOOD… CUZ OUR MENU WILL MAKE YOUSOHUNGRY!
EXECUTIVE CHEF CORY EWING, A.K.A. “CHEF CORY,” WILL BE DESIGNING AND COOKING UP YOUR BIG, LI’L, AND SWEET MONSTERS. HIS EXTENSIVE GOURMET RESTAURANT EXPERIENCE SPANS FROM MCCORMICK AND SCHMICKS, AS WELL AS THE FOUR SEASONS HOTEL. HE HAS BEEN COOKING FOR MORE THAN 15 YEARS. HE MOST RECENTLY OPERATED HIS OWN CATERING BUSINESS. CLASSICALLY TRAINED AT LE CORDON BLEU CULINARY SCHOOL, CHEF CORY PREFERS TO MODERNIZE HIS DISHES WHILE KEEPING HIS PLATES SIMPLE AND INFUSED WITH BOLD FLAVORS FROM SEASONAL INGREDIENTS. WHEN IT COMES TO CREATIVITY IN THE KITCHEN, CHEF CORY HAS A LAID-BACK, LESS-IS-MORE APPROACH. TAKING CUES FROM HIS LOVE FOR THE OUTDOORS, HE SPECIALIZES IN GRILLING, SEAFOOD, AND INTERNATIONAL CUISINE. IN ADDITION TO CHEF CORY, THE ME SO HUNGRY TEAM INCLUDES MIKE EWING, PRESIDENT.
Founded by Registered Dietician Jerrod Libonati who hails from Buffalo NY by way of Calabasas, this classy Italian fruggie master takes pride in serving up the freshest, healthy beverages at his #1 store in Sierra Madre. Discover why over 1,000 students order his drinks every month for recess, LUNCH, and sports practice. No sugars, fillers or additives – just awesome healthy fruit and veggies, thus the i-Fruggie was born! It is an individualized custom drink you create on an i-Pad in the store.
Visit us at 146 W. Sierra Madre Blvd. in the 91024
Poke 2 Go truck brings you delicious and accessible Hawaiian Poke. Mixing fresh high quality Ahi Tuna and local-sourced ingredients and unique flavors with a California Fusion. Poke 2 Go was created by LA chef’s and designed to bring high style, high quality restaurant meals without compromising value and taste; promises to win you over with every bite. www.poke2go.com
AUTHENTIC TEXAS-STYLE SMOKEHOUSE MEATS.
This truck lets the menu speak for itself! Chef Bill Sloggart smokes all of own meats and uses only the finest ingredients. Yummy!
BEEF BRISKET – USDA PRIME Black Angus Beef Brisket. Pepper crusted and wood fire smoked for over 15 hours. Tender and delicious with authentic Texas cowboy barbecue flavor. TRI-TIP – USDA PRIME Black Angus Tri-Tip Smoked with only Red Oak. Sliced and Served with our Signature Flavor Barbecue Sauce. PULLED PORK – Yorkshire Pork Shoulder. Signature dry rub and slow smoked overnight. Just the right amount of sweet and spice cooked until the bark is crispy and the meat falls off the bone. Pulled and served with a touch of honey. BARBECUE CHICKEN – Tender and delicious thighs and legs smoked to perfection. We pull the meat from the bone and serve on a sandwich or a plate. HOT LINK – Hand Made Beef Sausage. With a jalapeno kick and a smokey finish our Hot Links are the real deal. SPARE RIBS – Full Racks of Pork Ribs. Coated with dry rub and smoked slow and low for up to 5 hours. Our ribs are flavorful and tender and the meat pulls from the bone just the way you want it to. www.wiseBBQ.com
Hi! I’m Erica, but my friends call me “E”……thus, the beginning of Sweet E’s Bake Shop. Growing up in Texas, I spent a lot of time in the kitchen baking with my Grandma Mimi and my mom. We baked up all types of sweets and I was always the designated helper, wanting to get my hands dirty in the kitchen. As I grew older, baking continued to be one of my passions and whenever there was a get-together, people always knew I had dessert covered. Our mobile food truck (which you can follow on Twitter) can be seen daily delivering sweets all around town and is on its way to becoming an LA staple. We feature mini cupcakes, cake pops, whoopsie pies and more. I look forward to baking for you! www.sweetesbakeshop.com
Our Sierra Madre Water Infrastructure: